100 review invitation codes
£200 ex VAT
Single-use invitations for collecting verified customer reviews.
Sign in to manage codesExternal evidence review focuses on public identity, transparency, privacy and security signals. Consult current AI TrustMark pricing and precise named-scope conditions before paying, and check whether those limited external observations answer your buyer's question.
Bronze is the external examination: public identity, website security, privacy notices and AI transparency that a buyer can check without internal access. It is a depth of investigation, not a ranking and not a judgement that the provider is entry-level.
Read the Bronze scope and the current published price, then assemble the public documents for the named supplier and service before treating a figure as applicable.
No questionnaire calculates a binding price or promises an assurance score, certificate or listing position.
This is published educational guidance. It is not a formal AI TrustMark assurance result, score, certificate or ranking. Bronze stops at evidence a buyer can check from outside. Silver and Gold add operational or technical access, and none of the three is a ranking.
Bronze records public and external evidence and does not require internal company or source-code access.
Published prices are on https://ai-trustmark.org/pricing. This answer does not calculate a quote, score or certificate.
Use the scope and price finder to match a different evidence need.
AI TrustMark pricing is the fee for an examination, not a payment for a result. Bronze, Silver and Gold prices buy investigation depth for a named product. Review-code prices buy the labour of collecting verified customer reviews. None of these prices sets an Assurance Score, a certificate outcome, review stars or a directory position. The current prices are on this page. How we stay independent
You pay for the examination, not the result. Review codes collect verified customer reviews; verified stars decide directory order.
The price of an AI assurance examination depends on the scope, the evidence to be examined and the technical complexity of the named AI product or supplier. There is no reliable universal fee for every AI deployment. Use the current prices and scope options displayed on this page for the available AI TrustMark examination depths, and confirm any additional services before purchasing.
Payment is for the examination, never a guaranteed TrustMark outcome, favourable score, verified customer review or directory ranking.
| Cost or scope factor | Why it matters to the examination | |---|---| | Product and supplier scope | One well-defined AI service differs from an integrated system spanning several products, models or legal entities | | Examination depth | External/public evidence, internal governance documents and technical architecture or testing require different levels of access and investigation | | Evidence readiness | Current, attributable and complete documents are easier to examine than fragmented or missing evidence | | Model and data dependencies | Third-party foundation models, retrieval, agents, subprocessors and international data flows may broaden the questions | | Technical testing | Representative evaluation, security testing and inspection of agent permissions may require specialist effort | | Reassessment | Major changes in model, provider, intended use or controls may require evidence refresh or further review |
The Bronze, Silver and Gold labels explain depth of investigation, not grades for the supplier, the likelihood of receiving a certificate or a standardised quality score. Review the current on-page pricing options to understand what is included.
An assessment should identify the named organisation or product being examined, the evidence requested and reviewed, the examination depth, dates, findings and limitations. It should distinguish claims supported by documents or demonstrations from those independently corroborated. The exact deliverables depend on the agreed scope.
For the evidence approach see AI TrustMark's methodology, how the assessment works and independent AI assurance.
AI governance is the management framework through which an organisation assigns accountability, policies, controls, oversight and ongoing monitoring for AI use. AI assurance is the examination or evidence-based evaluation of claims about an organisation, system or control within a defined scope. A governance programme can be assessed, but buying governance consultancy is not the same as purchasing independent examination.
The UK government's introduction to AI assurance gives background on assurance concepts. Neither that guidance nor AI TrustMark's references imply a government endorsement.
Ask each provider to specify its role, competence, independence, evidence-access requirements, method, deliverables, limitations, reassessment conditions, fee basis and any accredited certification claims. Verify the relevant accreditation and certificate scope rather than equating management-system certification with named-product evaluation.
The UK AI assurance provider comparison explains the different categories; ISO 42001 versus independent product assurance clarifies which evidence each may cover.
A relatively narrow, low-impact use with readily available external evidence may justify a more limited initial review. A service handling sensitive data, relying on consequential automated decisions, or invoking powerful external tools may warrant deeper governance and technical examination. Choose scope according to the buyer’s actual risks and intended use, not the promise of a better badge.
Use the AI vendor due diligence questionnaire to prepare the evidence, then start an assessment when ready.
No. Paying for AI TrustMark examination does not purchase a predetermined result, ISO/IEC 42001 certification, UKAS accreditation or government approval.
No. Examination depth and directory ranking are separate. Payment does not buy reviews, star ratings or rank position. See independence.
Only after confirming what evidence and systems each covers. Compare deliverables and scope rather than headline price alone.
A material change may affect the scope of further examination or reassessment. Confirm the terms and any additional fee before commissioning additional work.
This form works without JavaScript. It opens the published guidance for the matching outcome and does not store the answers.
The same five questions are also on Assurance examination scope and price, with a published page for each result.
£200 ex VAT
Single-use invitations for collecting verified customer reviews.
Sign in to manage codes£500 ex VAT
Single-use invitations for collecting verified customer reviews.
Sign in to manage codesEvery claimed provider gets 100 free custom questionnaires, and the listing can appear in Google. The first 10 products also get a founding ranking slot with 100 starter codes. 8 founding slots left. Payment never changes your position. Verified stars decide order.
Already have an account? Sign in to open the owner dashboard. Claiming a listing does not create an account.
No. Directory listing is free and unlimited. Verified customer stars decide directory order.
100 codes cost £200 ex VAT. 1,000 codes cost £500 ex VAT. Packs are purchased after you claim a product listing and open the owner dashboard.
Bronze is £2,490 ex VAT, Silver £4,990 ex VAT and Gold £9,990 ex VAT per named-product assessment. High Impact handling is £1,500/year ex VAT.
The first 10 products activated site-wide receive founding ranking eligibility and 100 starter codes, including disclosed related organisations such as AI Build. After those slots, a code-pack purchase activates ranking eligibility.
They are examination depths for one named product. Bronze reviews evidence that can be seen from outside the organisation. Silver adds operational records. Gold adds technical examination where the supplier grants access. None of them is a rank, an ISO/IEC 42001 certificate, or a promise of a particular score.
No. The five questions on this page only choose a published explanation. They are not saved as an assessment submission and they do not create an invoice. A paid examination starts only from the assessment request for the depth you choose.
No. The price is the published fee for that examination depth on a named product. Several products, consequential use, or missing evidence need their own scope. Compare the depth on the assurance pages before treating one fee as the budget for a different engagement.