Company · Directory listing
PROS
PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance. PROS Holdings, Inc. trades as PROS, based in Houston, United States, at pros.com. Named offerings include PROS Real-Time Dynamic Pricing and PROS Smart Price Optimization and Management.
PROS Holdings, Inc.
Houston, United States · US · 2 listings
Customer review aggregate: No published reviews
Ranking status: Directory only — not ranked
Directory ranking uses customer-review stars only. The separately purchased assurance assessment records Bronze/Silver/Gold depth, Assurance Score and risk class; none affects directory position.
Company details
About PROS
PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance. PROS Holdings, Inc. trades as PROS, based in Houston, United States, at pros.com. Named offerings include PROS Real-Time Dynamic Pricing and PROS Smart Price Optimization and Management.
- Legal name
- PROS Holdings, Inc.
- Headquarters
- Houston, United States
- Markets
- —
- Company size
- —
Directory & rankings
Customer ranking
Directory only. This listing has no customer stars or ranked position.
- Dynamic pricing · Directory only · Free listing · ranking code packs from £200 ex VAT
- Dynamic pricing · Directory only · Free listing · ranking code packs from £200 ex VAT
0 customer relationships verified at V3+ · Trustmark assessment results never affect this order.
Listings
Products and services from PROS
2 products are listed for this company. Functional classification, deployment and autonomy are descriptive attributes. Impact class remains a separate assurance result.
- Public JSON for website embeds
PROS Real-Time Dynamic Pricing
From their website · not verified evidence
SOFTWARE PRODUCT · Dynamic pricing · Personalisation & Recommendations
Secondary: Optimisation
- Sectors
- Not specified
- Deployment
- Not specified
- Capabilities
- Not specified
- Autonomy
- ASSISTIVE
- Data exposure
- Not specified
What the vendor’s website says · supplier-provided, not verified evidence
PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance. PROS Real-Time Dynamic Pricing is PROS's software product, from PROS Holdings, Inc. Published at pros.com/products/real-time-dynamic-pricing-software. Directory filing: Dynamic pricing. PROS Real-Time Dynamic Pricing is PROS's software product, from PROS Holdings, Inc. Published at pros.com/products/real-time-dynamic-pricing-software. Directory filing: Dynamic pricing.
- Public JSON for website embeds
SOFTWARE PRODUCT · Dynamic pricing · Personalisation & Recommendations
- Sectors
- Not specified
- Deployment
- Not specified
- Capabilities
- Not specified
- Autonomy
- ASSISTIVE
- Data exposure
- Not specified
What the vendor’s website says · supplier-provided, not verified evidence
PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance. PROS Smart Price Optimization and Management is PROS's software product, from PROS Holdings, Inc. Published at pros.com/wp-content/uploads/2023/11/product-specific-terms-b2b_v1.3.pdf. Directory filing: Dynamic pricing. PROS Smart Price Optimization and Management is PROS's software product, from PROS Holdings, Inc. Published at pros.com/wp-content/uploads/2023/11/product-specific-terms-b2b_v1.3.pdf. Directory filing: Dynamic pricing.
Verified claims
- Domain associated with this organisation: Yes
- Claim status: UNCLAIMED
- Last verified: 2026-09-17
What we have not verified
AI TrustMark has not independently verified supplier-provided marketing claims on this profile, including untested productivity, ROI or performance figures, unless they appear under verified claims or a named certificate. Absence of a claim from the verified list means it has not been evidenced here.
The organisation description above is supplier-provided unless a specific statement is listed as verified.
Products assessed
No assessed products are listed on this profile yet.
Customer experience
No published reviews yet. Review screenshots appear only with a qualifying Verity review; directory thumbnails from a vendor website are not review evidence.
Customer stories
No consented, relationship-verified customer stories yet.
FAQs
What does PROS do?
PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance. PROS Holdings, Inc. trades as PROS, based in Houston, United States, at pros.com. Named offerings include PROS Real-Time Dynamic Pricing and PROS Smart Price Optimization and Management.
What AI services or products does it provide?
PROS Real-Time Dynamic Pricing, PROS Smart Price Optimization and Management
Which AI categories does it operate in?
Dynamic pricing, Dynamic pricing
Has PROS been independently assessed by AI TrustMark?
No independent assessment result is published. Current listing status: Directory listing.
What procurement or assurance information is available?
Company identity, category assignment and any published certificates or assessment summaries appear on this page. Absence of a field means it has not been evidenced here.
Last verified: 2026-09-17
Methodology version: See current methodology
Why complete verification
Completing verification can improve the quality of the public evidence available on this supplier profile. Useful verified information can deepen the profile and make public questions about the named product more answerable. It does not buy directory ranking, review stars, a higher Assurance Score, a favourable certificate outcome, or a guaranteed Google ranking.
Payment remains independent from rankings and assessment outcomes. Start an assessment · Methodology