AI TrustMark

Personalisation platforms companies, products & suppliers

Experience decisioning across web/app (what block, what message), not an item recommender. Jobs: web personalisation; message targeting; experience tests.

What are Personalisation platforms?

Experience decisioning across web/app (what block, what message), not an item recommender. Jobs: web personalisation; message targeting; experience tests.

What problems does it solve?

Everyone still sees the same homepage.

Typical business use cases

  • Web personalisation
  • Message targeting
  • Experience tests

Important capabilities

  • Decisioning
  • Audiences
  • Holdouts

What buyers should evaluate

  • Holdout
  • Sensitive attributes
  • Explain a variant

Risks and governance considerations

Personalisation that uses protected attributes.

Procurement checklist

  • Attributes used
  • Holdout
  • Explainability

Relevant AI Trustmark assurance

AI Trustmark independent findings appear only when an assessment or certificate exists. Category membership does not imply verification.

Methodology · How verification works

Products and providers

Open a product profile for its catalogue details, or use the provider link for the company profile. Claimed listings appear first, then by name. Payment never changes the order.

  • Adobe Target

    By Adobe

    Adobe Target is Adobe's testing and personalization solution for digital experiences. It supports A/B and multivariate testing, experience targeting, Auto-Allocate, Auto-Target, Au

  • Amazon Personalize

    By Amazon Web Services

    Amazon Personalize is an AWS machine learning service for building recommendation systems. Developers use their own interaction, item and user data to train models for real-time pe

  • Clerk.io

    By Clerk.io

    Clerk.io is Clerk.io's software product, from Clerk.io ApS. Published at clerk.io. Directory filing: Recommendation engines. Vendor legal name on this product record: Clerk.io ApS.

  • CleverTap Customer Engagement Platform

    By CleverTap

    Engage your customers like never before with CleverTap’s all-in-one customer engagement platform. From personalized messaging to automated campaigns, CleverTap platform offers a su

  • Dynamic Yield Experience OS

    By Dynamic Yield

    Dynamic Yield Experience OS is Dynamic Yield's software product, from Dynamic Yield Ltd. Published at dynamicyield.com/platform. Directory filing: Personalisation platforms. Vendor

  • Insider One

    By Insider One

    Insider One is the #1 Customer Engagement AI Platform for marketing teams. Unify CDP, personalization & journey orchestration to engage customers everywhere. Ltd.). Insider One is

  • Klaviyo B2C CRM

    By Klaviyo

    Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalised, omnichannel experiences across WhatsApp, ecommerce, and m

  • MoEngage Customer Engagement Platform

    By MoEngage

    Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage. MoEngage Customer Enga

  • Monetate

    By Monetate

    Monetate is the #1 experience optimization platform designed to help enterprise brands and digital businesses scale KPIs and wow customers. Monetate is Monetate's software product,

  • Optimove Engage

    By Optimove

    Discover Optimove's Positionless Marketing Platform—an AI decisioning engine empowering marketers to execute personalized campaigns independently & at scale. Optimove Engage i

  • Oracle Responsys Campaign Management

    By Oracle

    Oracle sells database, cloud infrastructure and enterprise applications. Public pages cover OCI, database services and AI features inside business applications. Oracle Responsys Ca

  • Pega Customer Decision Hub

    By Pega

    The world’s most influential organizations trust Pega to reimagine work - automating workflows, personalizing customer experiences, and modernizing legacy systems. Pega Customer De

  • Marketing Cloud Personalization

    By Salesforce

    Salesforce sells CRM cloud software with Einstein and Agentforce AI features. Public pages cover sales, service and marketing clouds used by enterprises. Marketing Cloud Personaliz

  • SAS Customer Intelligence 360

    By SAS

    SAS Customer Intelligence 360 is SAS's software product, from SAS Institute Inc. Published at sas.com/en_us/software/customer-intelligence-360.html. Directory filing: Personalisati

  • Twilio Segment

    By Twilio

    Build amazing customer experiences on the Twilio platform with APIs for SMS, RCS, voice, and email, plus conversational AI for smarter engagement, and identity verification for tru

Products

Claimed products appear first. Ranking packs and payment do not change this list.

Also used in this category

These products have a different primary category so they do not compete for the same ranking queries. They are listed here because buyers still encounter them in this job.

Related categories

Relevant procurement and assurance guides

Frequently asked questions

What is Personalisation platforms?

Experience decisioning across web/app (what block, what message), not an item recommender. Jobs: web personalisation; message targeting; experience tests.

What should not be listed as Personalisation platforms?

Products whose buyer job is recommendation engines, customer segmentation, or merchandising. Those belong on their own category page so search queries are not split.

Has AI Trustmark independently assessed every Personalisation platforms supplier?

No. A category listing is descriptive. Independent assessment is shown only on company or product pages that carry Trustmark evidence.

What are Personalisation platforms?

Experience decisioning across web/app (what block, what message), not an item recommender. Jobs: web personalisation; message targeting; experience tests.

What model or provider changes should a buyer insist on being told about?

Material change usually includes a new model family, new region, new subprocessor, new write-capable tool, or a change that affects logging, privacy or human oversight. Those changes should trigger evidence refresh rather than a silent release.

How should buyers verify where AI customer data is processed?

Ask for the named processing locations, cloud regions and any subprocessors that see prompts, files or outputs. A directory listing is not evidence of residency. Independent assessment records the locations that were in scope on the assessment date.

Does a TrustMark on one product cover the rest of the company?

No. Independent assessment is scoped to the named organisation and, where relevant, the named product. Category pages list suppliers as a topic label. They do not imply that every listed company has been assessed.

What incident-handling evidence is useful for AI suppliers?

Buyers should see how AI-specific failures are detected, contained and notified — including unsafe outputs, data leakage and unauthorised agent actions. An incident policy that never mentions models, prompts or tools is incomplete for this class of product.