Salesforce sells CRM cloud software with Einstein and Agentforce AI features. Public pages cover sales, service and marketing clouds used by enterprises. Salesforce Data 360 is Salesforce's platform, from Salesforce, Inc. Published at salesforce.com/marketing/data. Directory filing: Customer segmentation. Vendor legal name on this product record: Salesforce, Inc. Salesforce Data 360 is Salesforce's platform, from Salesforce, Inc. Published at salesforce.com/marketing/data. Directory filing: Customer segmentation.

Category: Customer segmentation

Product listing

Salesforce Data 360

Name: Salesforce Data 360
Brand: Salesforce

From Salesforce

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salesforce.com

AI Platform / Infrastructure · Customer segmentation · Personalisation & Recommendations

Unclaimed
Directory-only

TrustMark reading

Where this product sits

Salesforce Data 360 is classified as Customer segmentation. Building and activating audience segments, not personalising the page or recommending items. Jobs: cluster segments; predicted audiences; activation to channels.

Buyers typically come to Customer segmentation because segments still are RFM buckets from 2014. Classification is not a finding that this product solves that job.

This is TrustMark's classification reading for buyers comparing Customer segmentation products. It is not an Assurance Score, certificate, or ranked position.

What it is

Product classification

AI Platform / Infrastructure

Customer segmentation · Personalisation & Recommendations

What it does

How this product is used

Capabilities: Not specified
Sectors: Cross-industry / not specified
Deployment: Not specified
Autonomy: ASSISTIVE
Data exposure: Not specified

Verified claims

What has been independently checked

Independently verified· 2026-09-17Domain association: Verified
This only confirms the listing is tied to a checked company website domain. It is not a product assessment, certificate, review star, or ranked position.

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Supplier-provided information

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What the vendor’s website says · supplier-provided, not verified evidence

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Category context

Why buyers look at Customer segmentation

Building and activating audience segments, not personalising the page or recommending items. Jobs: cluster segments; predicted audiences; activation to channels.

Segments still are RFM buckets from 2014.

This is category context, not an independent assessment of Salesforce Data 360. Vendor-claimed differences are listed above. Assessment results appear only after examination.

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Where to get more information

Product website · www.salesforce.com/marketing/data/
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