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Product listing

Now Assist

From ServiceNow

AI Software Product · Enterprise copilots · General-purpose AI

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Ranking status: Directory listing

Now Assist is ServiceNow's generative AI experience embedded across the Now Platform for IT, customer, and employee workflows. Public marketing also emphasises embedded in Now Platform workflows. It is presented for ServiceNow enterprise customers. Now Assist is ServiceNow's software product, from ServiceNow, Inc. Published at servicenow.com/products/now-assist.html. Directory filing: Enterprise copilots.

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Category: Enterprise copilots · ServiceNow

Provenance

Why this page says this

Each statement names its source. Supplier-provided text is not an AI Trustmark endorsement. Independently observed means a public source was read. It does not mean the product has been certified.

  • Supplier-provided · product

    Now Assist is ServiceNow's generative AI experience embedded across the Now Platform

    Supplier · Supplier · retrieved

TrustMark reading

Where this product sits

Now Assist is classified as Enterprise copilots. Enterprise copilots sit inside an existing business application and help staff complete work in that system of record — Microsoft 365 Copilot, SAP Joule, ServiceNow Now Assist, Moveworks. They are not a standalone chat website and not a bot-builder platform. Buyers comparing 'enterprise copilots' should not land on the ChatGPT or Claude consumer apps.

Vendor-claimed differences from that category's usual job: Embedded in Now Platform workflows ITSM/ESM native AI TrustMark has not independently verified those statements.

This is TrustMark's classification reading for buyers comparing Enterprise copilots products. It is not an Assurance Score, certificate, or ranked position.

What it is

Product classification

AI Software Product

Now Assist is ServiceNow's generative AI experience embedded across the Now Platform for IT, customer, and employee workflows. Public marketing also emphasises embedded in Now Platform workflows. It is presented for ServiceNow enterprise customers.

Enterprise copilots · General-purpose AI

What it does

How this product is used

Capabilities
Not specified
Sectors
Cross-industry / not specified
Deployment
Not specified
Autonomy
ASSISTIVE
Data exposure
Not specified

Verified claims

What has been independently checked

  • Independently verified· Domain association: Verified
  • This only confirms the listing is tied to a checked company website domain. It is not a product assessment, certificate, review star, or ranked position.
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Supplier-cited sources

Supplier-claimed·

Last checked · Source

Supplier-provided information

AI TrustMark has not independently verified supplier-provided marketing claims on this profile, including untested productivity, ROI or performance figures, unless they appear under verified claims or a named certificate. Absence of a claim from the verified list means it has not been evidenced here.

What the vendor’s website says · supplier-provided, not verified evidence

Now Assist is ServiceNow's generative AI experience embedded across the Now Platform for IT, customer, and employee workflows. Public marketing also emphasises embedded in Now Platform workflows. It is presented for ServiceNow enterprise customers.

Who they say it is for. ServiceNow enterprise customers

How they differentiate (vendor-claimed)

  • Embedded in Now Platform workflows
  • ITSM/ESM native AI

Cited from servicenow.com · read 2026-09-12. TrustMark has not independently verified these statements.

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Category context

Why buyers look at Enterprise copilots

Enterprise copilots sit inside an existing business application and help staff complete work in that system of record — Microsoft 365 Copilot, SAP Joule, ServiceNow Now Assist, Moveworks. They are not a standalone chat website and not a bot-builder platform. Buyers comparing 'enterprise copilots' should not land on the ChatGPT or Claude consumer apps.

Work is already in Office, ERP, ITSM or CRM, but staff still copy context into a separate chatbot.

This is category context, not an independent assessment of Now Assist. Vendor-claimed differences are listed above. Assessment results appear only after examination.

Browse Enterprise copilots →

Where to get more information

Other products from ServiceNow

  • ServiceNow AI Agents Claim

    ServiceNow sells workflow software for IT, customer and employee operations, with Now Assist AI features. Public pages cover enterprise workflow platforms. ServiceNow AI Agents is ServiceNow's software product, from ServiceNow, Inc. Published at servicenow.com/products/ai-agents.html. Directory filing: AI agents. Vendor legal name on this product record: ServiceNow, Inc. ServiceNow AI Agents is ServiceNow's software product, from ServiceNow, Inc. Published at servicenow.com/products/ai-agents.html. Directory filing: AI agents.

  • ServiceNow AI Control Tower Claim

    ServiceNow sells workflow software for IT, customer and employee operations, with Now Assist AI features. Public pages cover enterprise workflow platforms. ServiceNow AI Control Tower is ServiceNow's software product, from ServiceNow, Inc. Published at servicenow.com/products/ai-control-tower.html. Directory filing: AI governance. Vendor legal name on this product record: ServiceNow, Inc. ServiceNow AI Control Tower is ServiceNow's software product, from ServiceNow, Inc. Published at servicenow.com/products/ai-control-tower.html. Directory filing: AI governance.

  • ServiceNow Integrated Risk Management Claim

    ServiceNow sells workflow software for IT, customer and employee operations, with Now Assist AI features. Public pages cover enterprise workflow platforms. ServiceNow Integrated Risk Management is ServiceNow's software product, from ServiceNow, Inc. Published at servicenow.com/products/integrated-risk-management.html. Directory filing: AI risk management. ServiceNow Integrated Risk Management is ServiceNow's software product, from ServiceNow, Inc. Published at servicenow.com/products/integrated-risk-management.html. Directory filing: AI risk management.

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